- This is not a pen.
- It isn’t what it is. It is what it isn’t.
- Write in 3D, not flat.
- Oh no, no oh oh. Or, oh oh, no oh no.
- Hit me with some action.
- Leave out the boring parts.
- Don’t lay an egg.
- Only include the good stuff.
- Buzz the “was.”
- Slam a book.
“This is not a pen,” and “It isn’t what it is. It is what it isn’t,” are much the same thing. The though is, if this isn’t a pen, then what is it? When I’m writing and need a new place, a new creature, a new character or something for the plot, I tell myself, “This is not a pen.” It’s a reminder to me to be creative and different. It’s a reminder to think about the obvious. What is it the reader would expect? If they anticipate a pen, give them something else to keep the story interesting and to hold on to the readers’ interest.
Keep your writing and ideas fresh.
This is not a pen. What was that water? Jack and Jill went up the hill to fetch a pail of magic water. Magic water is a pen. How about a pail of saliva? Or maybe an envelope of water? Be creative.

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